Wednesday, August 15, 2012

On: selling out to corporate sponsorship

This post is a bit of a venting (sorry it also contains a lot of links)

On Saturday I had the priviledge of seeing Switchfoot live in Cape Town!!

(sorry, pic stolen off their website)

What an experience. I LOVE the band, LOVE the songs, LOVED the performance, even LOVE the (now not so) new album. There is, however just one thing that really bothers me, and here it is:

As a Christian band, selling out to corporate sponsoship (they are sponsored by Hurley - see this link and scroll down to "donate" or even go to the tab "bro-am") will have an effect on what you can and cannot say at concerts, in your music etc. Lyrics like "Restless" clearly show that there is a tension between what they can say and what they want to say. Because the "you" they sing about could really be anyone, not necessarily God or Jesus. Compare this to one of their earlier songs "I turn everything over" or even "Something More (Augustine Confession)" where thier faith is expressed a lot stronger. Even on their album before this, for which they won the Best Rock Gospel Album Grammy, there is already that sense creeping in, except perhaps in a song like "Hello Hurricane".

The other thing was that I was missing at the concert was a true sense that it was a Christian band. The opening act was more explicit. They at least sang about Jesus and they were pretty good too. Pity they did not have back-up singers or second voices.

I am not saying that every song should contain words like Jesus, Christ, being saved and the like, but I want to know that faith and Christian living has not been compromised. I do read whom the bands thank (always) and I expect there to be something about God in there, because cleary they have not done this on their own or achieved any of it by their own strength.

I'm also not saying that I will stop listening to them, because I really like thier style and can interpret their songs from a  Christian perspective.

It is just sad to see that money is drawing us away from what we believe and the more we sell out to it the more peole will notice. I am so grateful to other bands like Reliant K and artists like TobyMac who, although they are doing well have not compromised on the Gospel message. In every song, in every interview you will hear it. I appreciate that more than compromising and being more subtle in lyrics. We need to ge the message out there that there is ONE Lord and there is only ONE way to Him. That way cannot be found in corporate sponsorship and money.

2 comments:

  1. Great post! Like we heard on Sunday -- we can't serve two masters. I guess it's a tough line to tread for musicians; trying to make a living while still glorifying God. I don't envy them!

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  2. I don't know... I love their lyrics, and don't have a problem with some not being explicitly Christian. Their lyrics are phenomenally filled with deep one-liners I'd like to make up t-shirts with. (It's your life, are you who you want to be? Dare you to move! etc.) Sponsorship allows them to reduce ticket prices, and so can increase their potential audience. Even with their ticket prices, there were tons of empty seats, and Grand West is not a huge venue. I doubt they could have realized their long-time dream of playing Cape Town without sponsorship. I am glad they did. (I don't know of any evidence that Hurley influenced songs they record or perform. I'm actually thinking more positively about Hurley these days, surprised they would sponsor a Christian group. )

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